Advertising Media

Review the following link: http://interbrand.com/best-brands/best-global-brands/2015/ranking/

Choose a brand from this list (it must be different from one already chosen and discussed on the board. First come, first choice). Choose at least two media discussed this week that are used by the brand. One should be “traditional” and one “electronic.” If the brand only uses one or the other, explain why. Are these the correct choices for the brand? Why or why not?