Brand Exploratory for Jordans

Conduct a Brand Exploratory. What kind of preliminary activities would you engage in? What are the current knowledge structures of the brand? What are the current brand awareness, positioning and POP/PODs with Nike? What do you want them to be?

please refer to the link for the textbook and see page 293 for steps of conducting brand exploratory for Jordan shoes.

http://kvimis.co.in/sites/kvimis.co.in/files/ebook_attachments/Keller%20Strategic%20Brand%20Management.pdf

the papaer should be 2 pages maximum with references APA style.

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