Disintermediation is the elimination of intermediaries from a marketing channel

Disintermediation is the elimination of intermediaries from a marketing channel. Research more on the concept of disintermediation and in a one to two-page paper explain:

  • How can disintermediation be a benefit to businesses and consumers both?
  • Identify an example of a business which has implemented the process of disintermediation in the past.
  • Explain why disintermediation has become more common in recent years.
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