How are Dove and Loreal adverts advertised to women?

How are Dove and Loreal adverts advertised to women?

For the literature chapter should be disscused the works of Williamson “Decoding Advertisements” and Goffman “Gender Advertisements”.
And then recent and updated studies on semiotics of adverts, or could be semiotics of magazine covers. Most importantly, studies have to be related to British culture.
If there many recent studies on this topic, so Goffman’s work might not be discussed. Or disscused briefly.
So approximately 2 recent studies+Williamson’s work+Goffman/or another recent study
The language must be simple english not very academic

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