Environmental factors that affect marketing strategies

What environmental factors may affect the marketing strategies of organisations in your market ?
Discuss, using practical examples from your selected market category to illustrate the impact of each environmental factor
Please choose one of the following categories for you to use to research the marketing environment for your assignment
Oral hygiene
Cosmetics
Fragrances
Breakfast cereals
Hot beverages
Savoury snacks
Biscuits
Ready Meals