What is the importance of public relations to the Marketing Communications Plan?

Importance of public relations to the Marketing Communications Plan?

Public Relations and Promotions

Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan. Explain the following:

What is the importance of public relations to the Marketing Communications Plan? What is the role of trade promotions in the Marketing Communications Plan? Could a mis-step with public relations increase costs and lower profitability for your small business? How?

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