AN INVESTIGATION INTO THE FACTORS THAT INFLUENCE CUSTOMERS’ CHOICE OF ELECTRONIC BANKING IN THE UK

INVESTIGATION INTO THE FACTORS THAT INFLUENCE CUSTOMERS’ CHOICE OF ELECTRONIC BANKING

Dissertation Topic:

AN INVESTIGATION INTO THE FACTORS THAT INFLUENCE CUSTOMERS’ CHOICE OF ELECTRONIC BANKING IN THE UK

Research Questions

  • What are the features that impact users to use internet banking?
  • What is the link between the factors and the adoption of e-commerce?
  • What are the abilities and difficulties that inspire and deject clients from using e-commerce?
  • How can internet banking strategies are enhanced?

 

 

Objectives

  • To identify the factors that influence consumers to use internet banking
  • To measure the relationships between the factors and the adoption of internet banking
  • To identify the potentials and obstacles that encourage and discourage customers from using internet banking
  • To propose management recommendations in how internet banking strategies can be improved

 

Project Aim

 

The aim is retail banking vs. electronic banking. Although electronic banking introduces many benefits for banks and customers; customers still fear from the risk of electronic banking services. The main project aim is to develop guidelines for financial institutions with regard to customer perceptions and attitudes towards internet banking services.

 

All research will be collected through secondary methods only. No primary research will be collected.

Structure of Dissertation:

 

  • Abstract ( 300 words)

 

  • Overview of the whole dissertation
  • This cannot be written until the end. It should be a short outline that summarises all sections. It needs to focus on the study question (purpose of study), methods used and the key findings in particular.

 

 

  • Table of contents, List of figures, List of tables

 

 

  • Chapter 1 : Introduction ( 1500 words)

 

  • The field of study ( i.e. the background to your subject area)
  • The research question and the research objectives that are to be investigated
  • The context
  • Summary of the contents and main arguments in the dissertation
  • A brief outline of what each chapter is about
  • It should have the following sub-headings: Background to the research / Organisational Background / Significance of the problem / Statement of purpose/ Statement of the problem/ Aims and Objectives / Research Questions / Dissertation structure.

 

 

  • Chapter 2: Literature Review ( 4000 words)

 

  • Critical review of the literature e.g. use of relevant literature, evidence of understanding the ideas expressed, development of extent of application.
  • Includes previous work done on the field of study and anything that you consider to be relevant to the research question and to its investigation
  • It will include a large number of references to the literature in your chosen area

 

 

 

  • Chapter 3 : Methodology ( 2000 words)

 

  • This section should include an account of the research questions and/or hypotheses to be investigated, relevant secondary methods of investigation and an argument for why you think these methods are the most appropriate ones for the question and for your circumstances.
  • You should consider the benefits of your chosen method as well as identifying any disadvantages and how you overcame them
  • Ethical issues and the ways in which you dealt with them should be noted
  • This section should also discuss any variations from the original fieldwork plan, and should conclude with a reflection on the experience of doing fieldwork
  • It should include: Research Philosophy, Research Approach, Research Strategy, Research Design, Data Collection Methods, Data Collection Instruments, Sampling, Reliability, Validity, Ethics, and Limitations of the research.

 

 

 

 

 

  • Chapter 4: Data Analysis and Findings ( 3000 words)

 

  • This section should present the main findings of your research
  • You may also wish to include an evaluation of any difficulties you encountered in collecting and analysing data, together with an assessment of how this affected your plan of research

 

 

 

  • Chapter 5 : Interpretation and conclusions (1200 words) + recommendations ( <800 words)

 

  • Here you can provide an assessment of whether and how well you were able to answer your research questions and/or confirm / reject your hypotheses (if used).
  • This chapter must relate the findings to the theoretical/ policy discussion in your literature review. You should NOT introduce any new literature at this stage.
  • Include an overall assessment of what you found out, how successful you were and suggestions for future research.
  • Recommendations should be concise statements and include time scales as necessary
  • It summarizes the findings, and links back to the research purpose (re-state the aim and say how each objective was achieved).

 

 

 

  • References

 

  • All sources in the dissertation need to be referenced using the HARVARD method. They should include: BOOKS , JOURNALS AND ARTICLES

 

  • Appendices

 

  • Any supporting material ( not too much)

 

 

 

 

 

 

 

 

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