Mini Marketing research report on Puma in Ireland

The task of the assignment is to: identify and select a brand or product (Puma in ireland) that is directly aimed at Generation Z consumers’ buying / consuming preferences. Using your own secondary research, find a suitable market research problem. Prepare a secondary research report on this problem / issue.

This is what i need to be done: Overview of market trends, Opportunities and threats, Classification of segments, Other relevant research projects.

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